Quick Guide to Online Reputation Upgrade: Part III

In the Internet era, people go to social media and review sites like ZocDoc and Yelp to know about you. They even vent out their frustrations here. This is presenting an array of new challenges for businesses and professionals with regard to online reputation management. And while businesses are better coping up with ORM issues, individuals find it much harder to take out time to do it. Nevertheless, it remains a challenging task to maintain a good reputation online.

Here are a few tips for easy ORM & Negative Review Management. See how you can Do-It-Yourself (DIY).

1.   Set up and maintain your online profiles
Setting up and completing social media profiles on established social network sites could be one of the easiest and the most effective ways to proliferate positive information about yourself. Preferably, use your full name so that your good image is promoted online. Simultaneously keep adding relevant & positive content to push unfavorable/negative reviews & information farther down search engine results. Do it for all the popular sites, particularly for Facebook, Twitter & LinkedIn as these are the sites which pop up on the first page when someone searches your name — provided, you have a profile and when it is complete.

2.   Stay Updated
You should keep updated information about yourself on all your online profiles, including your name, location, profession etc. This helps people to find you and build a positive online image.

3.   Stay Alert
Go to google.com/alerts to sign up and collate all the info posted abut you online, be it a new Web page, article or blog post using your name (or business’s name). This way you can stay updated always whilst monitoring what is said about you online.

4.   Don’t get involved in online arguments
No matter how tempting it may be, do not respond directly to something that is posted about you online. Even when you do this with best of intention, it deteriorates the situation and gives even more attention to the individual authoring it. However, it is a good idea to contact the site administrators to check with them if they can remove the particularly misleading post. 

5.   Ask your actual customers to write reviews
The best way to combat a negative review or inaccurate info about yourself is to surround it with lots of positive reviews. The negative review will then automatically seem more and more unreliable amid the numerous positive reviews.

For instance, as a doctor, you should encourage your actual patients to review you online and you may use posters or flyers in the waiting room for their awareness. There must be a vast majority of patients who would be willing to post a review for you. This can help you to suppress any unfair or inaccurate review maligning your online reputation on a site like Yelp.

Conclusion
Although the aforementioned things are quite easy to execute. However, if you are a professional such as a doctor, lawyer etc., it is hard to find time to do it yourself and so may be looking for professional support. You may contact us at www.reputationupgrade.com for all your online reputation management queries.